The content in this preview is based on the last saved version of your email - any changes made to your email that have not been saved will not be shown in this preview.

We celebrated a milestone anniversary in September of 2016: 20 years of being in the business of helping people solve their problems.

Early on, we set a goal to do business the right way: to treat clients the way we'd want to be treated; to provide quality services and products that were world class; and, to encourage our employees to be bold and to make mistakes, for without those key ingredients, success would be mediocre at best.

It is amazing to think how far we've come since then, but the path that led us to Elite EXTRA was not a straight one, but more akin to the Beatle's ballad, "The Long and Winding Road."

Our journey began with a contract from the U.S. Army Corps of Engineers to perform mapping services, took a fork in the road to create routes that would deliver over a billion telephone books, and after many other hills and valleys, and more than a few roadblocks, we arrived at what would be our super highway to success -- Elite EXTRA.

Our growth in both new users and robust features has once again exceeded expectations. In the nine years since development on Elite EXTRA started, our clients, partners and staff have taken us to places we never thought possible.

Today though, I am thinking much more about the company's future than its past.

In the coming years, we have the opportunity to reach even more people and organizations around the world. Technology is not only the wave of the future, it is the future. Our clients depend on it, and so do our client's clients.

To that end, we will continue to improve our product with cutting edge technology. And, we will continue to provide the best possible service to our customers, while giving our employees the freedom to innovate and to take pride in being the best in class.

We have accomplished a lot together during our first 20 years and have empowered countless customers and team members to realize their full potential. But what matters most now is what we do next.

Thank you for helping make Applied Data Consultants/Elite EXTRA an incredible company now and for decades to come.

Jim Ward, Founder and President
Jim and Dave Ward outside new office in 2004

New addition completed June 2008

2014 Business of the Year

Top New Features of 2016

We continually strive to improve Elite EXTRA, listening to customer feedback and ideas. This year, we improved up and developed many new features. Here's the top three:

Click image to view larger.    
Warehouse Tracking - Keep track of how much time goes into your picking process and keep your pickers accountable by knowing who picked what and when.  

Click image to view larger.  
Manager's Scorecards - Let our new Manager's Scorecards do some data analysis for you: Who are your strongest drivers, your weakest? Are your routes being profitable? Scorecards give you a snapshot of how your operation is running and helps to pinpoint problem deliveries and drivers. 

Click image to view larger. 
Mobile Updates - There have been numerous updates to our mobile applications, most notable include: an update to the look of EXTRA Driver for easier visibility, and ability to take pictures of deliveries, collect detailed parts return information, etc. 

Employee News


It takes a village to develop, manage and support Elite EXTRA; to that end, we awarded our annual "Employee of the Year" to our entire team -- a first in our 20-year history!

Three awards for excellence were presented to staff for stellar performance and customer service in the past year:
  • Jon Ward, Director of Sales
  • Sevy Fischer, Software Engineer
  • George Carlson, Software Engineer
The seventh annual Vince Lombardi Teamwork award goes to the GIS Technical team of:
  • Ron Bruder, Chief Operations Officer
  • Jeremy Holt, GIS Consultant
  • Justin Hays, JAVA Programmer

Celebrating Five-Year Anniversaries are:
  • David Ward, Customer Support Specialist
  • Jon Ward, Director of Sales
  • Jon Kelly, Lead Software Developer

Celebrating Ten-Year Anniversaries are:
  • Lori Liddell, Director of Product Management
  • Jen DeVries, Account Manager/Customer Support Specialist
  • Susan Marcott, CEO
On the Road Again...

Members of the Elite EXTRA team will be traveling to New Orleans for our sixth NADA show. We'll be unveiling new features to come in 2016 and will have our partner Redline (Kyle Johnson) available for questions or demos at the booth. We look forward to meeting customers and partners, new and old at Booth #3212!
  • Jim Ward, President
  • Susan Marcott, CEO
  • Ross Kleiner, Director of Enterprise Accounts
  • Levi Felling, Chief Technical Officer
  • Jamie Hagen, Marketing Manager

Did You Know...

Over half a million routes were built
 in November.

Over 2.5 million orders were delivered by EXTRA in November.

EXTRA grew by 25% in 2016.
Elite EXTRA, 2985 58th Street, Eau Claire, WI 54703
Sent by in collaboration with
Constant Contact